"If you've heard about Kerry's Mulcrone's first edition of this book, you already have an idea of the transformation that's possible through her ideas. Think Retail: Model Home-Model Store 2.0 edition is a refreshed, reorganized, and renewed volume for anyone related to the home building and buying industries.If you are a professional in the new home industry or related services you can increase your leads and close sales with a simple concept: Think Retail. Discover how top retailers and marketing giants address every stage of the customer's decision making process with tried and true techniques to engage shoppers in an experience that drives them to buy.View your plans and practices through the eyes of your customer and watch your professional and personal profits grow. Whether you are a new home builder or entrepreneur you can close the sale with the wisdom shared in 'Think Retail.' "
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