The Unseen Power: Public Relations: A History

by Scott M. Cutlip

Book Overview

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book...

• Format: Hardcover
• Language: English
• ISBN: 0805814647
• ISBN13: 9780805814644
• Release Date: April 1994
• Publisher: Routledge
• Length: 830 Pages
• Weight: 0.25 lbs.
• Dimensions: 2.3" x 6.4" x 9.3"