The Ultimate Guide to Sport Event Management and Marketing

by Joe Jeff Goldblatt, Lisa Delpy Neirotti, Stedman Graham

Book Overview

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786302445
• ISBN13: 9780786302444
• Release Date: January 1995
• Publisher: Irwin Professional Publishing
• Length: 383 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.4" x 6.3" x 9.3"

Customer Reviews

Worth every dime

This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.