The Typography of Advertisements That Pay: How to Choose and Combine Type Faces, Engravings and All the Other Mechanical Elements of Modern Advertisem

By Gilbert Powderly Farrar

Book Overview

This book is a comprehensive guide to the art of creating effective advertisements. It covers everything from selecting typefaces to choosing images and arranging elements on the page. This book is essential reading for anyone looking to improve their advertising and marketing skills, whether for personal or professional purposes.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

• Format: Paperback
• Language: English
• ISBN: 1021765783
• ISBN13: 9781021765789
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 308 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"