The Trade Show Reader: It Takes More Than a Display and a Handshake to Sell at a Trade Show

By Julia O'Connor

Trade shows ARE different. This books tells you WHY. There's a trade show for everything - from aadrvarks to zygotes! The Trade Show Reader is written for anyone who attends or exhibits at the million... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0971228906
• ISBN13: 9780971228900
• Release Date: January 2005
• Publisher: Trade Show Reader, The
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"

Customer Reviews

For Veterans or Rookies

There is something for everyone in this book. Easy to read. People working trade shows can learn a lot just by skimming the pages or choosing a couple of chapters to read. I recommend it for people of all industries.

Comprehensive Book

This is a very broad-based book about trade show marketing and preparation. Having participated in trade shows and helped to set them up, I wish I (and all the participants in my show) had seen this book prior to renting a booth. The preparation for a show, from what you are presenting, to whom you want to present it to, to what you want to accomplish must be considered and planned for before packing your suit case to go. The author points out a number of great approaches for both the company whose products and services are being represented and for the sales people who will be shaking hands, to evaluate a show, to decide on the investment to make and to measure the return on that investment. There is great discussion for the small business that is trying to sort out making the investment in a trade show. There is also very important tips for the staff members who are going to the show for the first time or for the fiftieth. There are so many important tips in this book that it has a place in every office from the CEO's to the new sales person. The reader will find himself saying over and over, "I never thought about that. I've got to try it at my next show."