The Three Fears Every Leader Has to Know: Words to Use in a Crisis

By Joar Haga and Bård Norheim

Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know - apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader's appeal to fear may serve a constructive purpose in a crisis.

• Format: Hardcover
• Language: English
• ISBN: 3031089839
• ISBN13: 9783031089831
• Release Date: August 2022
• Publisher: Palgrave MacMillan
• Length: 136 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 6.0" x 8.3"