
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas. "Sutherland,...



HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas. Sutherland,...


How does magic happen? From the Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--comes a revolutionary exploration of the art and science of conjuring irresistible products and ideas. "Veins of wisdom emerge regularly and brilliantly...

How does magic happen? From the Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--comes a revolutionary exploration of the art and science of conjuring irresistible products and ideas. "Veins of wisdom emerge regularly and brilliantly...