Skip to content
Paperback Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Book

ISBN: 0062388428

ISBN13: 9780062388421

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: New

$16.37
Save $3.62!
List Price $19.99
21 Available
Ships within 24 hours

Book Overview

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.

"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research...

Customer Reviews

0 rating
Copyright © 2023 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured