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For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing... Read Full Overview

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer... Read Full Overview

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer... Read Full Overview

Ein verst ndliches Handbuch der strategischen Preisfindung f r Manager und Studenten: Es lehrt den Proze der Preisfindung, der die Prinzipien der Rentabilit tsmaximierung, die Preissensibilit t sowie psychologische Reaktionen ebenso ber cksichtigt wie die begrenzten und... Read Full Overview

Ein verst ndliches Handbuch der strategischen Preisfindung f r Manager und Studenten: Es lehrt den Proze der Preisfindung, der die Prinzipien der Rentabilit tsmaximierung, die Preissensibilit t sowie psychologische Reaktionen ebenso ber cksichtigt wie die begrenzten und... Read Full Overview