The Strategic Planning Process: Understanding Strategy in Global Markets

By Arpi Abouhanian and Marios Katsioloudes

Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa.

This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The author guides the reader through both new and ongoing issues in the field of strategic management, and allows them to foster a greater understanding of this ever-developing field.

• Format: Paperback
• Language: English
• ISBN: 1138802565
• ISBN13: 9781138802568
• Release Date: December 2016
• Publisher: Routledge
• Length: 392 Pages
• Weight: 1.58 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"