The Social Media Management Ha

by Robert Wollan, Nick Smith, Catherine Zhou

Book Overview

How do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every...

• Format: Hardcover
• Language: English
• ISBN: 0470651245
• ISBN13: 9780470651247
• Release Date: January 2011
• Publisher: John Wiley & Sons
• Length: 352 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.2" x 6.4" x 9.0"