The Small Business Owner's Survival Guide

By Nicola Lonie

Turn your business idea into a successful reality - one step at a time.

Starting a business is exciting, but it can also feel overwhelming. With so much conflicting advice available, it's easy to waste time, money and energy trying to work out what to do next.

The Small Business Owner's Survival Guide cuts through the confusion with a practical, jargon-free roadmap that takes you from business idea to growing a successful company.

Written by Nicola Lonie, an Author, Digital Strategist and Business Systems Consultant with more than 30 years of real-world business experience, this comprehensive guide explains every stage of building and running a successful small business in plain English.

Whether you're starting your very first business, becoming self-employed, or looking to grow an existing company, this book gives you the confidence and knowledge to make informed decisions every step of the way.

Inside you'll discover how to:

Decide whether running a business is right for youFind profitable business ideas and identify your ideal customersWrite a practical business planRegister your business and understand taxes, VAT and insuranceManage your business finances with confidenceBuild a memorable brand and choose the perfect business nameCreate a professional logo and tell your business storyBuy the right domain name and set up professional email addressesBuild a website that attracts customers and converts visitors into enquiriesChoose the best website platform for your businessUnderstand website security and cyber securityMaster SEO and Local SEO without the technical jargonSet up and optimise your Google Business ProfileUse blogging, email marketing and social media to grow your businessUnderstand Google Ads, Facebook Ads, Instagram Ads and LinkedIn marketingTurn visitors into paying customersPrice your products and services profitablyDeliver outstanding customer service and build long-term client relationshipsImprove productivity with business systems, automation and Artificial IntelligenceWork successfully from homeHire staff, outsource effectively and scale your businessCreate multiple income streamsPlan for long-term success

Plus you'll receive a collection of practical appendices including:

A Business Start-Up ChecklistAn AI Tools DirectoryA Business Software DirectoryA comprehensive Business GlossaryA directory of useful UK business resources

This isn't a book full of complicated business theory.

It's a practical survival guide written by someone who has spent more than three decades helping businesses build websites, improve marketing, streamline systems, embrace AI and grow successfully.

Every chapter is packed with straightforward advice, real-world experience and practical tips that you can apply immediately.

Whether you're a sole trader, freelancer, consultant, tradesperson, creative professional, online business owner or small company director, this book will become a valuable reference you'll return to time and time again.

If you're serious about starting, growing and running a successful business with confidence, this is the only guide you'll need.

• Format: Paperback
• Language: English
• ISBN: B0H7F5PQDV
• ISBN13: 9798185326589
• Release Date: July 2026
• Publisher: Independently Published
• Length: 482 Pages
• Weight: 1.41 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"