The Small Big: Small Changes That Spark Big Influence

by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Book Overview

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how,...

• Format: Hardcover
• Language: English
• ISBN: 1455584258
• ISBN13: 9781455584253
• Release Date: September 2014
• Publisher: Grand Central Publishing
• Length: 288 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"