The Selected Works of R.B. Zajonc

By Robert B. Zajonc

* Spans key research areas throughout Zajonc's career, from social facilitation, cognition, and emotion, to collective phenomena.
* Presents works that express a simplicity of problem formation.
* Demonstrates that researchable problems, particularly those that arise when data conflict with theory, can often be solved by reformulating the problem.
* Helps students discover the importance of scholarship and shows that prior literture can sometimes help solve emerging contemporary problems.

• Format: Paperback
• Language: English
• ISBN: 0471433063
• ISBN13: 9780471433064
• Release Date: August 2003
• Publisher: Wiley
• Length: 408 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.6" x 6.1" x 9.4"