The Secret Language of Influence: Master the One Skill Every Sales Pro Needs

by Dan Seidman

Book Overview

Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase.

A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches...

• Format: Paperback
• Language: English
• ISBN: 0814417264
• ISBN13: 9780814417263
• Release Date: April 2012
• Publisher: Amacom
• Length: 210 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher