The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

by David Forbes

In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137502037
• ISBN13: 9781137502032
• Release Date: June 2015
• Publisher: Palgrave MacMillan
• Length: 254 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.0" x 9.3"