The Sage Handbook of Political Advertising

by Lynda Lee Kaid and Christina Holtz-Bacha

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.

Key Features: Offers an international perspective...

• Format: Hardcover
• Language: English
• ISBN: 1412917956
• ISBN13: 9781412917957
• Release Date: June 2006
• Publisher: Sage Publications, Inc
• Length: 504 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.3" x 7.2" x 10.1"