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The Routledge Companion to Consumer Behavior
Edition Description
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of...
Edition Details
Format:Paperback
Language:English
ISBN:0367656175
Format: Paperback
Condition:
$
79.99
The Routledge Companion to Consumer Behavior
Edition Description
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of...
Edition Details
Format:Hardcover
Language:English
ISBN:1138695165
Format: Hardcover
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