The Road to Zero: Decoding the Human Brain to Eliminate Preventable Incidents with Predictive Safety Management

By Rob Friday

WHY DO "GOOD" DRIVERS MAKE BAD DECISIONS?

WHY DO "GOOD" DRIVERS MAKE BAD DECISIONS

Accidents don't happen when drivers run out of skill; they happen when drivers run out of cognitive energy. When the brain's "body budget" is depleted by stress or fatigue, it defaults to ancient, automated instincts that ignore modern safety rules.

The Road to Zero is the first book to apply over 70 years of combined research in neuroscience and behavioral analytics to solve the trucking industry's most persistent problem.

Rob Friday provides the framework to move safety from a compliance function to a predictive science. Learn to identify the hidden behavioral risk profiles in your hiring pool, customize coaching to the biological needs of the individual, and finally achieve the only metric that matters: Zero.

• Format: Paperback
• Language: English
• ISBN: B0G4863Y7F
• ISBN13: 9798276169798
• Release Date: November 2025
• Publisher: Independently Published
• Length: 133 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"