The Radio Station

By Michael C. Keith

Book Overview

Ten years after its original publication, The Radio Station, now in its fifth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The fifth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field.

• Format: Paperback
• Language: English
• ISBN: 0240803884
• ISBN13: 9780240803883
• Release Date: March 2000
• Publisher: Focal Press
• Length: 336 Pages
• Weight: 1.55 lbs.
• Dimensions: 10.0" x 8.3" x 0.8"

Customer Reviews

Superb overview of the radio business!

Though I'm not directly involved in the business of radio, I found this book to be quite interesting. Indeed this book is downright inspirational! I especially enjoyed the chapter on Sales (selling airtime) even though, prior to reading this book, I had little interest in sales of any kind. Many other topics (station management, news production, programming, etc.) are also covered in an in-depth manner. Anyone considering a career in radio should give this book a good read.

Good Book.

This book is up to date. It has current popular names in radio and has information about current radio technology. I think those are really the only things that get changed from each edition. This book gives a good general overview of all the aspects of radio.

The best radio coverage

This new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.

Exceptional radio

No doubt the best book ever on this subject. Wonderfully worthwhile.

a very good book to learn the art of broadcasting

We used this book in broadcast collage and i still use it today to keep fresh i covers the diffrent areas of the broadcast station and is a very helpful book to have around so yes get a copy today for when you need to refresh your self or just want to learn the art of the broadcast station I know i will be ordering another copy soon :)