The Psychology of Advertising

Bys: Fennis, Bob M. and Stroebe, Wolfgang

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

• Format: Hardcover
• Language: English
• ISBN: 1032621311
• ISBN13: 9781032621319
• Release Date: May 2025
• Publisher: Routledge
• Length: 484 Pages
• Weight: 2.22 lbs.
• Dimensions: 1.1" x 6.7" x 9.6"