The Predictive Postcode: The Geodemographic Classification of British Society

by Richard Webber and Roger Burrows

Book Overview

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on the basis of the type of postcode in which we live. Social scientists call this practice "commercial sociology".

Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist. Together...

• Format: Paperback
• Language: English
• ISBN: 1526402343
• ISBN13: 9781526402349
• Release Date: April 2018
• Publisher: Sage Publications Ltd
• Length: 328 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 6.6" x 9.4"