The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events

by Anthony J. Alessandra, Scott Michael Zimmerman, Steve Underation

Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be ""a cost of doing business"" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations...

• Format: Paperback
• Language: English
• ISBN: 1600373291
• ISBN13: 9781600373299
• Release Date: December 2007
• Publisher: Morgan James Publishing
• Length: 217 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"