I present an illustrated study of my research, study, analysis, and comments on the subject that concerns me, I intend to share data, and ideas such as concepts of the philosophy of coffee consumption and the way to enjoy a product that is part of everyday life and of social coexistence in the world. It is the reasoned synthesis of one of the industries that is part of the normal life of human beings on this planet, which is the production of coffee, the aromatic that accompanies the table of many inhabitants of the planet, in offices, in the streets or forming part of an attitude of consumption that achieves in a time, for example, the annual production of coffee during a period of twelve years. It seems simple to talk about figures, resources, and cold statistics that do not represent much around other types of products that seem to be more important for the world's inhabitants, such as continuing to consume more oil, which is a non-renewable natural good, mass consumption of alcohol, cigarettes, drugs that generate impressive amounts for their owners or promoters in their profits, as in the case of narcotics, so we see the difference, we also understand the trends of world consumption, marketing and the factors that intervene in its process.
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