The Phenomenon of Cult Brands: The Role of Culture in Building Strong Brands

By Dimitri Wittwer

Cult Brands belong to the world's most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3735795145
• ISBN13: 9783735795144
• Release Date: October 2014
• Publisher: Bod - Books on Demand
• Length: 208 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"