The Phantom Protocol: Book One - The Evaluation: A Field Guide for Diagnosing and Rebuilding a Struggling Business

By D. Mark Cooper II

When a business feels like it's on fire, most owners reach for more speed: more hours, more hustle, more heroics. The Phantom Protocol takes the opposite approach. In Book One - The Evaluation, you slow things down long enough to see what's actually broken.

Through a live, story-driven case study, you'll walk beside a consultant as he's called into a struggling company that can't quite explain what's wrong-only that everything feels chaotic. Step by step, you'll watch him apply the Phantom Protocol evaluation framework to separate symptoms from root causes, map the real work that's getting done, and surface the hidden gaps in leadership, process, people, and client experience.

Instead of inspirational fluff, you get field-tested observation tools, questions, and worksheets you can use in your own operation. By the end of this book, you'll know how to run a clean evaluation on your business, capture what you find in a simple visual model, and decide-with brutal clarity-what has to change next if you're serious about building a calm, scalable, professional-grade company.

• Format: Paperback
• Language: English
• ISBN: B0HC2JQ7MF
• ISBN13: 9798189493409
• Release Date: July 2026
• Publisher: Independently Published
• Length: 108 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"