The Personality Continuum and Consumer Behavior

by Paul J. Albanese

Why do consumers behave as they do? Why do some make consistent, predictable, and rational choices among competing products while others demonstrate inconsistent, unpredictable, and irrational purchasing patterns? Why do some people and not others become compulsive shoppers? The answers lie in the individual's personality organization. Albanese has formulated an operational approach to the organization of the personality of an individual from psychoanalytic...

• Format: Hardcover
• Language: English
• ISBN: 1567205585
• ISBN13: 9781567205589
• Release Date: November 2002
• Publisher: Praeger
• Length: 392 Pages
• Weight: 1.64 lbs.
• Dimensions: 1.4" x 6.4" x 9.7"