The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

by Robert W. Bly

Book Overview

Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471004111
• ISBN13: 9780471004110
• Release Date: August 1994
• Publisher: Wiley
• Length: 237 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.5" x 7.5" x 9.5"

Customer Reviews

Robert W. Bly told me exactly what I needed to know

This book is an excellent guide for the novice who needs to know how to plan, design, and write a sales brochure for his/ her business. I used it to learn the basics, which I used to produce two sales brochures that greatly pleased the clients: one a non-profit and the other a growing hi-tech firm. Start with this one. It's very good indeed