You insured the building. Did you insure the business?
Most owners protect their property and their people, then quietly overlook the risks that could undo everything they've built - their own inability to work, the sudden loss of a partner or key person, and a tax bill nobody warned them about.
The Owner's Blind Spot is the book Micah Brown wrote for the owners he sits across from every week: the ones in their late forties and fifties, five or ten years from an exit, doing well, and quietly wondering whether the picture in their head is the one that's actually going to play out.
In plain English - alongside your CPA and attorney, never replacing them - this book walks through the protections and opportunities most owners miss, and the structures that quietly separate the businesses that survive a shock from the ones that don't.
Inside, you'll find:
What happens to your share if you can't work - or don't come backBuy-sell structures without the jargon: cross-purchase, entity, hybrid, and what the Connelly decision changed about entity-owned policiesKey-person coverage, and how to protect the people you can't afford to loseThe Section 162 executive bonus arrangement - a clean way to reward and keep the talent your business runs onThe tax bill you may not have to pay, and the strategies your CPA needs to hear about before you sell, not afterWhy "I'll just sell it" is the most concentrated bet most owners ever makeHow to pass it on without a fire sale - succession, family, and the conversations no one wants to haveA blind-spot audit you can run this week, and a clear-eyed picture of what to do nextThis is not a sales pitch and it is not a tax course. It is the conversation a careful business owner deserves to have before life makes the decision for them.