The New Publicity Kit

by Jeanette Smith

Book Overview

A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471080144
• ISBN13: 9780471080145
• Release Date: May 1995
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 8.2" x 11.1"

Customer Reviews

This book is great!

If you need a simple "how to" book about publicity- you found it here. Easy to read and full of lots of great information. Absolutely worth buying.Rick Frishmman, President of Planned TV Arts co-author of GUERRILLA PUBLICITY (Adams zmedia) andGUERRILLA MARKETING FOR WRITERS (Writers Digest Books)

Very Helpful Book

This book is above average in bringing to your table the parts of a publicity project. It disects the task and offers bite sized pieces to work on. The book includes a section for people new at writing--with lots of examples. If you are responsible for the publicity/Public Relations of your company or organization--this is the book for you!