The New Media: Communication, Research, and Technology

By Ronald E. Rice

Book Overview

The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight.

A theoretical and academic approach provides valuable insights from programme managers, policy-makers, administrators, and evaluators.′ -- European Broadcasting Union Review, Vol 36 No 5, September 1985

• Format: Paperback
• Language: English
• ISBN: 0803922728
• ISBN13: 9780803922723
• Release Date: May 1984
• Publisher: SAGE Publications, Inc
• Length: 342 Pages
• Weight: 0.66 lbs.