The New Icons?: The Art of Television Advertising

by Paul Rutherford

Book Overview

Commercials enjoy a privileged place in one of the most important institutions of everyday life - television. Such is their prominence that a comparison can be made to the icons gracing the walls of a much older institution, the medieval cathedral. Paul Rutherford admits that the analogy can be carried too far, but he sees commercials as 'the art of our times' and approaches them as an art historian would. Like icons, commercials can be 'read'...

• Format: Paperback
• Language: English
• ISBN: 0802074286
• ISBN13: 9780802074287
• Release Date: March 1994
• Publisher: University of Toronto Press
• Length: 270 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"