The New Generations of customers who jostle the luxury codes

By Louise Calonne

This study aims to show how Generation Z will reshape the concept of luxury already impacted by their predecessors: Generation Y. Through expert interviews and consumer panels from Generation Z, this work explains that Generation Z's behavior and expectations regarding luxury are meaningful for luxury brands.In fact, their need for interactivity and creativity seems to indicate a strong individuality as well as good sense of community, making them very demanding consumers that luxury can no longer ignore.

• Format: Paperback
• Language: English
• ISBN: 6200549079
• ISBN13: 9786200549075
• Release Date: January 2020
• Publisher: LAP Lambert Academic Publishing
• Length: 316 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"