The Multilingual Crisis Communication Fix

By: Desseyn, Ann

Miscommunication is one of the most expensive risks in global business. Projects stall, trust collapses, and reputations suffer - not because of bad strategy, but because of words lost in translation, cultural clashes, or silence in the wrong moment. "The Multilingual Crisis Communication Fix" introduces the "MC3 Method" - a practical framework to help leaders and teams spot communication breakdowns, repair them fast, and redesign conversations for lasting impact. With clear tools, real-world case studies, and step-by-step exercises, this book turns communication from a liability into a competitive advantage. Readers will learn how to: * Identify the "Four Horsemen" of breakdown - language, culture, power, and process. * Apply tools like Pause-Reframe-Redirect, Clarification Loops, and the MC3 Compass. * Redesign meetings, systems, and feedback for clarity and inclusion. * Measure communication ROI in terms of time saved, trust built, and risks avoided. Drawing on her background in corporate auditing, multilingual coaching, and transformation training, Ann Desseyn makes complex theory practical, engaging, and immediately useful. If you lead global teams, manage cross-border projects, or face high-stakes conversations, this book will help you build bridges when it matters most.

• Format: Paperback
• Language: English
• ISBN: 1257643983
• ISBN13: 9781257643981
• Release Date: September 2025
• Publisher: Lulu Press, Inc.
• Length: 198 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"