Mr Porter, the global online retail destination for men's style, not only stocks more than 170 of the world's leading menswear brands, but provides a haven of advice, information and male-friendly guidance. Like its brilliantly innovative parent, Net-A-Porter, it has proved that fashion can be successfully sold on the internet as part of a process in which the site also becomes a destination for lifestyle content. The Mr Porter Paperbacks , available in three highly collectible volumes, define a whole new generation of men. Elegant, simple, classically contemporary, they contain interviews, insider tips - from How to Appreciate Jazz to Getting Out of a Hair Rut - to recommendations, style commentaries and insider articles on biker jackets, knitted ties, polo shirts, sweat shirts, tweed or shawl-collared cardigans, and much more.
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