The Media Reader: Continuity and Transformation

By Hugh Mackay

This essential sourcebook of key statements about transformations in media culture focuses on questions of democracy, technology, and culture. It provides theoretical approaches to past and present media transformations and case studies of a range of media, examining both old media in new times and emerging new media. It explores the technological, economic, social, and cultural processes implicated in the production, regulation, circulation, and consumption of media forms.

• Format: Paperback
• Language: English
• ISBN: 0761962506
• ISBN13: 9780761962502
• Release Date: June 1999
• Publisher: Sage Publications UK
• Length: 448 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.9" x 6.8" x 9.6"

Customer Reviews

Helpful text for media students or enthusiastic generalists

This text offers a comprehensive overview for students of the media or anyone interested in learning about media theory. I'm a masters student (in media) at the London School of Economics and have just read the book to prepare for my exams. Some of the reading is rather dense, but it is rewarding if you take the time. The essayists in the book are leading scholars in media studies. The essays on globalization,cultural imperialism, the public sphere and the Internet are particularly interesting.