The Media Economy

By Alan Albarran

Book Overview

The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415990467
• ISBN13: 9780415990462
• Release Date: June 2010
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.9" x 8.8"