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Paperback The Measurement of Meaning Book

ISBN: 0252745396

ISBN13: 9780252745393

The Measurement of Meaning

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of...

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