The measurement of meaning

By Charles E. Osgood, Percy Tannenbaum, George J. Suci

Book Overview

In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for its measurement which they call the semantic differential . This instrument is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: B0006AUI2E
• Release Date: January 1957
• Publisher: University of Illinois Press
• Length: 342 Pages
• Weight: 1.70 lbs.