The McDonaldization of Higher Education

by Robin Wynyard and Dennis Hayes

The term McDonaldization was coined by George Ritzer in 1993 and is a valuable tool for providing a theoretical and practical debate concerning novel and defining features of our contemporary world. The contributors to this collection, academics and writers from three countries, examine the McDonaldization of higher education in contemporary society.

The growing literature on McDonaldization shows the power of the term to describe the extension...

• Format: Hardcover
• Language: English
• ISBN: 0897898567
• ISBN13: 9780897898560
• Release Date: August 2002
• Publisher: Praeger
• Length: 232 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.9" x 6.0" x 10.0"