The Marketing Research Guide

By David L. Loudon, Morris E. Ruddick, Robert E. Stevens, et al.

Book Overview

The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Practitioners as well as students will find step-by-step instructions that take them through the complete marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster total understanding of the tools and techniques of marketing research. Appendices include sample questionnaires and a sample marketing research report.

• Format: Hardcover
• Language: English
• ISBN: 0789024160
• ISBN13: 9780789024169
• Release Date: October 2005
• Publisher: Routledge
• Length: 442 Pages
• Weight: 1.85 lbs.
• Dimensions: 9.2" x 1.2" x 6.2"