The Marketing Plan

By William A. Cohen

Book Overview

* Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans.

• Format: Paperback
• Language: English
• ISBN: 0471180335
• ISBN13: 9780471180333
• Release Date: July 1997
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.90 lbs.
• Dimensions: 11.0" x 0.5" x 8.6"

Customer Reviews

An excellent book for an up-coming marketing executive

To the young marketing executives in the world, an excellent way to brush up your marketing basics, studied in your college years. Very helpful for those starting their own businesses, as this book helps you see what the future might have in store for you, about the business and what different approaches could be taken to achieve your goals.