The Marketing Plan: A Practitioner's Guide: A Practitioner's Guide

By John Westwood

Book Overview

Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide takes readers step-by-step... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1850919879
• ISBN13: 9781850919872
• Release Date: July 1990
• Publisher: Kogan Page
• Weight: 1.15 lbs.

Customer Reviews

The first signals !

A marketing plan is the central focus for all the goals , proposals and activities of marketing in a company and probably the most important document to determine the performance. Nevertheless and precisely due that , the marketing plan has become an enervating activity that requires time and demands considerable skills in a series of management functions and marketing. The purpose of this book is clarify this process , establishing very clear patterns and explaining step by step how to proceed .