The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques

By Aubrey Wilson

""The Marketing Audit Handbook"" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749437359
• ISBN13: 9780749437350
• Release Date: September 2002
• Publisher: Kogan Page
• Length: 306 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.7" x 7.4" x 9.7"