The Market Makers: Creating Mass Markets for Consumer Durables in Inter-War Britain

by Peter Scott

During the twentieth century "affluence" (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to "necessities" for most British families. Peter Scott examines how producers and retailers succeeded in creating...

• Format: Hardcover
• Language: English
• ISBN: 0198783817
• ISBN13: 9780198783817
• Release Date: November 2017
• Publisher: Oxford University Press, USA
• Length: 388 Pages
• Weight: 1.63 lbs.
• Dimensions: 1.2" x 6.0" x 9.3"