The Manipulators: A Conspiracy to Make Us Buy

by Jeffrey Robinson

Book Overview

This text studies the all-pervasive industry of advertising, from the consumer boom in the 1950s when advertising changed from an art to a science, through to the market researchers who have the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0671010514
• ISBN13: 9780671010515
• Release Date: August 1999
• Publisher: Simon & Schuster (Trade Division)
• Length: 320 Pages
• Weight: 1.54 lbs.