The Magazine from Cover to Cover

By Sammye Johnson

Book Overview

Revised

• Format: Paperback
• Language: English
• ISBN: 0199829845
• ISBN13: 9780199829842
• Release Date: August 1970
• Publisher: Oxford University Press, Incorporated
• Length: 400 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.8" x 8.4" x 10.8"

Customer Reviews

Worth its reasonable cost

Although not the best reference for a Published by Kinko's magazine, this is a wonderful resource for someone who's serious about getting into the business or is already there. It's the book you'll pull off the shelf once a year to read - and refresh your magazine's focus. A comprehensive and thoughtful ground-up look at the business. Writers wishing to break into magazine work would do well to read this first.

A great book.

I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.This book will grab you in such a manner as does your favorite magazine.Interested in magazine historical trends? Read chapters 3 and 4.Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up! This book probably does a better job than most others in showing why magazines have been important; how they can lead a revolution in society; what layout design and what editorial tone should be taken to appeal to your audience; and, especially, why doing that which gains notoriety may not be wise ethically, morally or financially.This is a terrific book with the look and feel and dynamic spirit of a magazine.

Incredibly useful reference book

If you're looking to learn the basics of the magazine publishing business, this book is an excellent place to begin. Chapters include (among others): The Magazine as a Storehouse, The Magazine as a Marketplace, Magazine Business Plans, Magazine Production, and Magazines for the Twenty-First Century. Every chapter contains the basic aspects, multiple real-world examples, and a useful list of further reading.

A Resourceful and Helpful Companion!

As an aspiring Magazine publisher, I sought this book as a wonder. Resourcefully, the title told all about the industry, as well as, gave real examples. I reccommend this title to anyone seeking to tearn more about publishing, editing and the managing of magazines in the near future. I know I learned more than I thought I would!