The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

By Harvard Business School Press and Harvard Business School Press

The Loyalty Effect will demonstrate the power of loyalty-based management as a welcome and highly profitable alternative to the economics of perpetual churn. It will debunk the pervasive myth about... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071036660
• ISBN13: 9780071036665
• Release Date: January 1996
• Publisher: McGraw-Hill
• Length: 336 Pages
• Weight: 1.55 lbs.