The Licensing Business Handbook: How to Make Money, Protect Trademarks, Extend Product Lines, Enhance Merchandising, Control Use of Images, and More,

By Karen Raugust

Whether you're just getting involved in licensing or a 20-year veteran- The Licensing Business Handbook, 4th edition, gives you all the tools you need to create and implement a successful and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1885747438
• ISBN13: 9781885747433
• Release Date: May 2002
• Publisher: EPM Communications, Incorporated
• Length: 276 Pages