The Lead Generation Handbook

by Bernard A. Goldberg

A complete book about all aspects of Lead Generation. Over 840 pages, 16 chapters; The Changing Business Marketing; Lead Generation; Planning Lead Programs; Measuring Lead Generation; Generating... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1879644029
• ISBN13: 9781879644021
• Release Date: January 1992
• Publisher: Direct Marketing Pub
• Length: 838 Pages
• Weight: 3.35 lbs.
• Dimensions: 9.8" x 2.3" x 6.5"